HomeHome  PortalPortal  FAQFAQ  SearchSearch  RegisterRegister  MemberlistMemberlist  UsergroupsUsergroups  Log inLog in  

Share | 
 

 Snickers pulls plug on Super Bowl smooch ad

View previous topic View next topic Go down 
AuthorMessage
Lawless

avatar

Number of posts : 4788
Age : 46
Where I am : SUN Diego
Reputation : 10
Registration date : 2007-01-24

PostSubject: Snickers pulls plug on Super Bowl smooch ad   Tue Feb 06, 2007 10:32 pm

Masterfoods kills ad that showed two men 'kissing' after objections by gay rights groups.

February 6 2007: 3:24 PM EST


NEW YORK (CNNMoney.com) -- After a number of groups objected, Masterfoods USA, the maker of Snickers candy bars, has pulled the plug on a controversial Super Bowl commercial that showed two men accidentally kissing.
The 30-second commercial featured two mechanics who end up sharing both a Snickers bar and an inadvertent kiss, and then react by pulling out a clump of chest hair to "do something manly."





Masterfoods said it has discontinued its Super Bowl ad campaign that featured two men kissing following an outcry among gay and human rights groups.


On its Web site, the candy maker posted three alternate endings to the commercial and reactions from NFL players.CBS scores with Super Bowl ratings

Groups such as the Human Right Campaign and the Gay & Lesbian Alliance Against Defamation (GLAAD) condemned the ad, saying it promoted anti-gay prejudice and condoned violence against gay Americans.
"That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable," GLAAD President Neil Giuliano said in a statement.
Masterfoods USA is a subsidiary of closely held Mars Inc.
Viewers were supposed to be able to go to www.SnickersSatisfies.com or www.afterthekiss.com Web sites to view the alternate endings and vote on their favorite which would air later this month. Visitors to the site are now redirected to the Snickers' home page.
Masterfoods, which has discontinued the ad campaign, said the intent of the ad was not to offend, and noted that feedback from its target audience had been positive.
"We know that humor is highly subjective and understand that some people may have found the ad offensive. Clearly that was not our intent," Masterfoods said in a statement. "As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer."
The ad, which was produced by TBWA/Chiat/Day New York, is the first time since 2001 that a Snickers spot was featured in the Super Bowl.

_________________
~If you want do anything worthwhile today, 'do it' with a woman.~
Back to top Go down
View user profile http://lawlessone23.livejournal.com/
Lawless

avatar

Number of posts : 4788
Age : 46
Where I am : SUN Diego
Reputation : 10
Registration date : 2007-01-24

PostSubject: Re: Snickers pulls plug on Super Bowl smooch ad   Tue Feb 06, 2007 10:32 pm

Okay... I am gay, and I wasn't offended at all. That was a funny ass commercial.

_________________
~If you want do anything worthwhile today, 'do it' with a woman.~
Back to top Go down
View user profile http://lawlessone23.livejournal.com/
gaboman

avatar

Number of posts : 9666
Age : 36
Where I am : 台北市
Reputation : 13
Registration date : 2007-01-23

PostSubject: Re: Snickers pulls plug on Super Bowl smooch ad   Tue Feb 06, 2007 10:36 pm

I'm sure there's a Straight White Male between the ages of 21 and 40 Alliance Against Defamation (otherwise known as SWMBTATAFAAD) who act on causes that I couldn't give a hoot about. Let them have it, it must feel pretty sad to have nothing better to do with your life.

_________________
Back to top Go down
View user profile
Nymphadora

avatar

Number of posts : 4023
Age : 34
Where I am : North Carolina
Reputation : 6
Registration date : 2007-01-23

PostSubject: Re: Snickers pulls plug on Super Bowl smooch ad   Tue Feb 06, 2007 10:39 pm

I posted this in culture and society, can we do a thread murge or something?

_________________
Back to top Go down
View user profile
Lawless

avatar

Number of posts : 4788
Age : 46
Where I am : SUN Diego
Reputation : 10
Registration date : 2007-01-24

PostSubject: Re: Snickers pulls plug on Super Bowl smooch ad   Tue Feb 06, 2007 10:40 pm

Well, I'm grateful to have a group to help support gays and lesbians. But, sometimes it's truly a bit too much!!!

_________________
~If you want do anything worthwhile today, 'do it' with a woman.~
Back to top Go down
View user profile http://lawlessone23.livejournal.com/
Lawless

avatar

Number of posts : 4788
Age : 46
Where I am : SUN Diego
Reputation : 10
Registration date : 2007-01-24

PostSubject: Re: Snickers pulls plug on Super Bowl smooch ad   Tue Feb 06, 2007 10:40 pm

Oh... sorry, Buffy. I didn't see it.

_________________
~If you want do anything worthwhile today, 'do it' with a woman.~
Back to top Go down
View user profile http://lawlessone23.livejournal.com/
gaboman

avatar

Number of posts : 9666
Age : 36
Where I am : 台北市
Reputation : 13
Registration date : 2007-01-23

PostSubject: Re: Snickers pulls plug on Super Bowl smooch ad   Tue Feb 06, 2007 10:42 pm

We could merge them Buffster, but I'm hella lazy. It ain't a problem, if we get overrun by multiple threads later on I'll start doing that.

_________________
Back to top Go down
View user profile
Nymphadora

avatar

Number of posts : 4023
Age : 34
Where I am : North Carolina
Reputation : 6
Registration date : 2007-01-23

PostSubject: Re: Snickers pulls plug on Super Bowl smooch ad   Tue Feb 06, 2007 10:42 pm

oh ok, makes no never mind to me

_________________
Back to top Go down
View user profile
Sponsored content




PostSubject: Re: Snickers pulls plug on Super Bowl smooch ad   

Back to top Go down
 
Snickers pulls plug on Super Bowl smooch ad
View previous topic View next topic Back to top 
Page 1 of 1
 Similar topics
-
» Disney's 'Tomorrowland' Set For Super Bowl Ad
» FOX to Release New 'X-Files' Footage During the Super Bowl
» Oscars 2014 and 2015
» Stacy Keibler To Co-Host VH1?s Super Bowl Blitz in 2014
» George Clooney to participate in Super Bowl Weekend celebrity poker tournament

Permissions in this forum:You cannot reply to topics in this forum
Inrejects :: News and Hot Topics :: Breaking News-
Jump to: