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 Video revived the newspaper stars?

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Schmiggens MKII

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PostSubject: Video revived the newspaper stars?   Fri Aug 21, 2009 12:08 am

Coming to a magazine near you -- video, right on the page

The video player embedded in the magazine is just to the top right of Neil Patrick Harris' head. Credit: YouTubeSo much for quiet reading time.
An upcoming issue of Entertainment Weekly will include what's being billed as the first video advertisements ever in a print magazine. According to the Associated Press, a video player with a 2-inch screen will be embedded on heavy-stock paper -- similar to what's used by greeting cards that play bits of music -- and inserted into the magazine.
And as in those cards, the video will start up as soon as the insert is opened.
The first ads will be for CBS and Pepsi -- they'll appear in the magazine's mid-September TV preview issue -- but not in all copies. The magazine, which would not disclose the cost of the ads, said the insert will only be distributed in the Los Angeles and New York areas.
The video player, made by the L.A. company Americhip, also includes a little speaker. The ads will open with the cast of the show "The Big Bang Theory" joking about the video and explaining how the reader can bring up clips from the network's fall lineup. The soft drink ads are for Pepsi Max diet soda.
A preview of the ad is on YouTube.
The video player supposedly can survive binding and shipping. But can they survive librarians?

http://latimesblogs.latimes.com/technology/2009/08/entertainment-weekly-first-video.html
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Schmiggens MKII

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PostSubject: Re: Video revived the newspaper stars?   Fri Aug 21, 2009 12:11 am

This sounds really gimmicky at the moment, but I think if it works well, this is the future of newspaper reporting.
The whole video angle is one of the reasons why most people get their news on the internet these days. They say "a picture tells a thousand words", well a video tells a million words. Why just read about an event, when you can see it in video?
Once this technology is readily available, I can see it being used more and more, not just for advertising, but for real news as well.
I think it's cool.
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gaboman

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PostSubject: Re: Video revived the newspaper stars?   Fri Aug 21, 2009 2:27 am

Holy shit it must cost a fortune to make that... insane. But very very cool... very cool. Like... crazy cool.

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HECK!

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PostSubject: Re: Video revived the newspaper stars?   Fri Aug 21, 2009 4:15 am

Another few years man, it's going to be like every cheesy sci-fi movie predicted. From Back to the Future 2, Minority Report... a few others I can't think of. Interactive newspapers and magazines will be mainstream.

There was a certain unsaid annoying yet somber feeling when you got newspaper ink on your fingers.

-HECK!

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gaboman

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PostSubject: Re: Video revived the newspaper stars?   Fri Aug 21, 2009 5:05 am

Seriously, can someone from the states get me a copy? I want one.

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Dekka00

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PostSubject: Re: Video revived the newspaper stars?   Fri Aug 21, 2009 7:08 am

sounds horrifying
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PostSubject: Re: Video revived the newspaper stars?   Fri Aug 21, 2009 5:00 pm

Doubt I can get one.

They are only getting released in LA and NY, subscribers only.

I'm sure a-holes will sell them on Ebay for ten thousand times what they're worth.

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PostSubject: Re: Video revived the newspaper stars?   Fri Aug 21, 2009 8:59 pm

Oh that sucks man, I didn't realize that. Yeah, no fucking way I'mma spend that much on getting one from ebay. Would be worth keeping a copy though, it'd be a collector's item one day.

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