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Schmiggens

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PostSubject: Viral Marketing   Fri Feb 05, 2010 10:23 am

There was the youtube video posted by a girl who saw a man she thought was hot from across a cafe, he left his jacket behind, she took it home, and in an effort to find the man, in order to to return his jacket and possibly get a date, she made a video about the whole thing and posted it to youtube. It went viral, then turned out to be an advertising campaign by the company who made the jackets.
(Does the fact that I can't remember the brand of the jacket mean the advertising campaign failed?)

The wedding processional dance to Chris Brown's "Forever" which managed to propel his song back into the iTunes charts, after he'd been in a musical black hole for 6 months for beating Rihanna.

The latest one is iamamiwhoiam, some person? group? band? artist? posting weird macabre youtube videos for the last month or so, but so far, without any seeming purpose or revelation as to who they are, or what the videos are for. More info and the actual videos here. (Warning, they're kind of gross)

There's some speculation that the poster could be: Trent Raznor/ Nine Inch Nails, Lady Gaga, Christina Aguilera.

I don't understand, the videos are disgusting, how is this promoting anything in a good way? When they do reveal themselves and whatever they are trying to promote, everyone is just gonna give them shit, no one is gonna take them seriously. It's a load of crap.

If you're gonna do viral marketing, it needs to appeal to the general masses, who have short attention spans and need things to be clever and entertaining immediately. Viral Marketing is a very precarious marketing strategy, get it right, and it will work wonders for you, get it wrong, and everything goes very wrong.
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gaboman

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PostSubject: Re: Viral Marketing   Fri Feb 05, 2010 9:31 pm

The thing is, if you get it wrong you have deniability. I think it's a brilliant tool.

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Schmiggens

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PostSubject: Re: Viral Marketing   Mon Mar 01, 2010 5:04 am

Could iamamiwhoami still be Christina Aguilera?

The speculation continues with more clues

Somebody figured out that the backstory for the viral videos is actually based on the myth of Huldra 'lady of the forest'.

Huldra's myth:

These videos are based on the mythological Huldra from folklore. She is an ugly creature covered in bark and mud/soot, that hangs from trees and lures men and has her way with them (which would explain all the sexual shit going on in the videos). She looks like a beautiful, blond, blue-eyed beauty but when the female Huldra is discovered, the glamour masking her true ugly self vanishes. Glamour. Glam. Glam is only a mask. Christina's first single is "Glam".

Musically, this sounds like Christina's new direction. Ladytron said the 4 songs they co-wrote and produced for Christina were a lot like their Velocifero/Witching Hour sound which is SO much like the music used in the viral vids.

The girl in the viral video is in a womb like place during the first 3 videos. The concept of birth and pregnancy are very important in these videos. Guess what Christina said about her new album back in 2008?

"This incredible thing that has taken place in my life between the pregnancy and the birth I have so much to be inspired about and so much in me to write about. ... I can't say too much but I've been brain-storming for the last 9 months of pregnancy so I have all these mood boards for visuals and how I'd like to evolve and transform into a new character." - QUOTE BY CHRISTINA AGUILERA calling in to a radio interview with Ryan Seacrest in Feb 2008.

There are 6 girls growing in that womb place. Some of the videos could feature any one of these girls. They wouldn't all look alike so that would explain the differences in their facial features.

An insider with Christina's marketing team has already confirmed that the album is slated for a May release with the single dropping in mid March. (Glam might not be the first single, they haven't decided on the first single yet!) I'd say that is about the right timing for the 6th video to drop. (The last 2 or 3 virals came within 2 and half weeks of eachother).

But the coincidences are piling up. First the codes "CH:AG" and "I AM C", then Christina stepping out wearing the cake tshirt the same day the 3rd viral came out with the SAME cakes randomly floating around the embryonic fluid. We have Christina talking about birth being a focal point for the album: How she did alot of these visual/mood boards and brainstorming WHILE SHE WAS PREGNANT. She has said she wants to explore the whole birth and preganacy thing for Bionic. She hires this incredible photographer Alix Malka, and his beautifully freaky imagery, to shoot her album artwork 6-7 months before the album is even expected to be released? Why? The water and the colors used in the virals SCREAMS Alix Malka's photography. Christina's label say the marketing for Bionic is already out there and that we have been exposed to it. What could that possibly be? Christina hasn't done anything besides shoot her new movie since Nov 2009. (These virals started coming out in Dec 2009, one month after she met up with Alix Malka in LA) Her label also said she would be using a completely different type of marketing she has never done before and that it would be "outside of the box". Hmmmm.

Also, indie producer Diplo ( who produced MIA's Paper Planes) twittered that he was hanging with Christina late one night a few days ago. She is still recording songs for Bionic apparently. Is Diplo still mixing the album or they could be doing new songs together? Christina is also working with producer Switch (Diplo's partner) on several tracks! Just to point out that Christina still recording at this late stage is not new behaviour. She did that with Stripped and even after Ain't No Other Man hit radio, Christina was still recording songs for B2B. John Hill (Who also worked with Santigold) already claimed credit for producing the song "Bionic" which the album is named after.

Each viral video represents a metaphorical statement linking itself to the TITLES OF THE SONGS ON CHRISTINA'S ALBUM. "Bionic" - The lifelike ability to perform supernatural things. Hence the ability to lick a tree for a life producing element which begins to flow freely. (Viral Video 2) BIONIC - Having lifelike attachments not natural to one's body. i.e. The arms and legs extending from the trees in the first video. Another song on Christina's album (co-written and produced by Ladytron) is "Birds of Prey". The owl noticing its prey in sight and gearing down to attack is another example from the first video. Christina said she didn't want to talk about song titles, in her radio message last year, because "they had so much meaning". She also has a new song by Ladytron called "Kimono Girl", which is pretty sweet since Christina lived in Japan for several years when she was a small girl.

"Glam" being the first single (Still not confirmed) could have a completely different meaning than what we would automatically expect. (Looking beautiful and glam and all that and going out partying *yawn*). Just judging by her current style, which is so much more edgy and messy.

Using the Huldra myth in these virals and the whole magical GLAMOUR masking thing being a key feature. We already know Christina is almost completely naked on her album cover which was shot by Alix Malka. And Ladytron said the work they did for Christina focused on the weird side of humanity.

Christina's publicist said it wasn't her. But c'mon, think about it:

This is a viral campaign where the mystery of the girl's identity is the main point... Obviously admitting it's Christina (or whoever) after only 3 vids is just plain stupid. The whole campaign will be OVER despite having several more videos to release including the big reveal. Okay, so being honest and saying "Yes" is obviously not an option. But in Christina's case, where she is the number 1 suspect, saying "No Comment" will automatically mean they're hiding something and therefore more likely to be Christina and thus ruining the big reveal since everyone will think it's her. The only option Christina's publicist had was to say NO and lay low... even if this really is Christina.

Basically, what the publicist says means absolutely nothing either way. We won't know for sure until the girl in the video is revealed or Christina comes out with her new bionic era image. Thankfully, her movie Burlesque wraps filming in just a few days. Then she can finally switch to focusing on the album.

6 seems to be a number that keeps coming up in all the videos so we're all thinking that there will be 6 videos in the whole set.

We're up to video 5 at the moment.

The next one should drop in mid-March.

Guess who has a new single dropping in mid-March?

Christina Aguilera.

http://community.livejournal.com/ohnotheydidnt/44540037.html#cutid1
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PostSubject: Re: Viral Marketing   Mon Mar 01, 2010 9:21 pm

Some of their evidence is weak as, but stuff like the CH:AG and I AM C sounds convincing. Still (and I haven't bothered to check out the videos) it doesn't SOUND very Christina Aguilera-ish to me. Viral marketing - yes; macarbe images/videos? I'm not so sure.

Then again, I'm not on the edge of my seat trying to find out.

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PostSubject: Re: Viral Marketing   Fri Aug 13, 2010 11:25 am

https://www.youtube.com/watch?v=owGykVbfgUE

I just wanted to say that I think Old Spice handled their latest advertising campaign perfectly. They made a kick-ass commercial, it went viral and they didn't get stupid with it. The youtube response videos were a great follow-on to the commercials, but they didn't go overboard trying to over capitalise on it.
The ad execs who came up with the campaign deserve a Christmas bonus, I wasn't aware that Old Spice was even still around before this came out and certainly associated them with being an"old man" product. Good job to everyone involved.

I'm on a computer.
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PostSubject: Re: Viral Marketing   Sat Sep 11, 2010 11:27 pm

I watched some of the iamamiwhoami videos. Not all of them though. BUt I thought they were interesting in a weird way. Do they for sure know who it is yet? Last I heard people were thinking it was Jonna Lee.

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PostSubject: Re: Viral Marketing   Sun Sep 12, 2010 5:38 am

I haven't watched them, but the way the videos sound it could be part of Christina Aguilera's new album (it's all weird and stuff). But I mean, I guess if you were trying to advertise it you'd make it obvious it was you to reap the rewards. Or not obvious, but you'd nudge them in the right direction at least.

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PostSubject: Re: Viral Marketing   Sun Sep 19, 2010 6:52 am

Nah, not Christina Aguilera, it was too weird even for her, and her album wasn't dark, it was just pop, and really, really bad pop at that. I think there's been a couple of new iamwhoiamwhoiwhatever videos, but still nothing concrete on who it its. Too be honest, I don't care any more. Suspense is one thing, but this has been dragged on way too long.
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